HASH
HASH brand assets and writing guidelines
About HASH
HASH is our primary public-facing brand. Our platform brings structured data, AI agents, and simulation together to help people understand and improve complex systems. Visit HASH for the product and HASH Developer for technical documentation.
Logo and icon
The HASH logo pairs our four-bar icon with a custom uppercase wordmark. Use the full logo when introducing HASH and the icon on its own in compact spaces. The wordmark must always appear with the icon as part of the supplied logo; never use the wordmark by itself. Use the supplied artwork rather than recreating the wordmark with a font.
Choose dark lettering for light backgrounds and light lettering for dark backgrounds. The blue-gradient icon is available on its own and as part of the color logo; monochrome versions are also provided.
All SVG assets have transparent backgrounds. The light and dark panels below are preview surfaces, not part of the artwork.
Primary color
Blue is HASH's primary brand color.
blue.bg.solidReferring to HASH in writing
Brand name
In writing, used standalone or as part of a sentence, our name is always capitalized. For example, HASH is correct. Hash or hash are not.
The only two exceptions to the all-capitalization of our brand name in writing are:
- When HASH appears as part of a URL. In such cases, the brand name should be lowercased. For example,
https://hash.aiis correct, buthttps://HASH.aiandhttps://HASH.AIare not. - In certain cases when our brand is incorporated into part of another product name: for example, in the context of HashQL.
Always distinguish our brand name from its surrounding text. Ordinarily, all-caps display of the brand (HASH) is sufficient, however in an all-caps sentence the brand should additionally be italicized, placed within quotes, or rendered in a different type style or weight.
Legal entities
| Entity Name | Country |
|---|---|
| HASH GmbH | Germany |
| HASH, Ltd. | United Kingdom |
| HASH, Inc. | United States |
Downloads
Download the complete HASH brand pack — logos and icons in SVG and PNG. Updated 2026-10-30.
Or download an individual SVG:
- Color iconSVG
- Color logo · Light backgroundsSVG
- Color logo · Dark backgroundsSVG
- Monochrome icon · Light backgroundsSVG
- Monochrome icon · Dark backgroundsSVG
- Monochrome logo · Light backgroundsSVG
- Monochrome logo · Dark backgroundsSVG
You may submit a request for permission to use these assets by contacting us and agreeing to meet our brand standards outlined here.
You may only use these assets in line with our brand standards. Although we're keen to accommodate wide usage of HASH, we need to make sure our brand is used in the right way.
See the Terms of Brand Assets usage for the full usage guidelines.
Last updated on 2026-10-31
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