# HASH (/brands/hash)



## About HASH [#about-hash]

HASH is our primary public-facing brand. Our platform brings structured data, AI agents, and simulation together to help people understand and improve complex systems. Visit [HASH](https://hash.ai/) for the product and [HASH Developer](https://hash.dev/) for technical documentation.

## Logo and icon [#logo-and-icon]

The HASH logo pairs our four-bar icon with a custom uppercase wordmark. Use the full logo when introducing HASH and the icon on its own in compact spaces. The wordmark must always appear with the icon as part of the supplied logo; never use the wordmark by itself. Use the supplied artwork rather than recreating the wordmark with a font.

Choose dark lettering for light backgrounds and light lettering for dark backgrounds. The blue-gradient icon is available on its own and as part of the color logo; monochrome versions are also provided.

All SVG assets have transparent backgrounds. The light and dark panels below are preview surfaces, not part of the artwork.

<BrandAssets brand="hash" />

<BrandStudioLink brand="hash" />

## Primary color [#primary-color]

**Blue** is HASH's primary brand color.

<BrandColor brand="hash" />

## Referring to HASH in writing [#referring-to-hash-in-writing]

### Brand name [#brand-name]

In writing, used standalone or as part of a sentence, our name is always capitalized. For example, `HASH` is correct. `Hash` or `hash` are not.

The only two exceptions to the all-capitalization of our brand name in writing are:

1. When *HASH&#x2A; appears as part of a URL. In such cases, the brand name should be lowercased. For example, &#x2A;*`https://hash.ai`** is correct, but `https://HASH.ai` and `https://HASH.AI` are not.
2. In certain cases when our brand is incorporated into part of another product name: for example, in the context of *HashQL*.

Always distinguish our brand name from its surrounding text. Ordinarily, all-caps display of the brand (`HASH`) is sufficient, however in an all-caps sentence the brand should additionally be italicized, placed within quotes, or rendered in a different type style or weight.

### Legal entities [#legal-entities]

<BrandLegalEntities />

## Downloads [#downloads]

[Download the complete HASH brand pack](/downloads/hash-brand-assets.zip) — logos and icons in SVG and PNG. &#x2A;Updated 2026-10-30.*

Or download an individual SVG:

<BrandDownloads brand="hash" />

You may submit a request for permission to use these assets by [contacting us](https://hash.ai/contact) and agreeing to meet our brand standards outlined here.

**You may only use these assets in line with our brand standards.** Although we're keen to accommodate wide usage of HASH, we need to make sure our brand is used in the right way.

See the [Terms of Brand Assets usage](/brands#terms-of-brand-assets-usage) for the full usage guidelines.